CLIENT
Virgin
SERVICE
Commercials
Personified four Virgin Voyages ships as mermaids, building the foundation of a story world for brand storytelling.
Bringing the Fleet to Life
In collaboration with Virgin Voyages, Native Foreign devised a campaign that gave each cruise ship a unique mermaid persona. By crafting origin narratives rooted in myth and maritime adventure, we turned vessels into characters—each embodying the distinct personality and voyage style of the ship. Our cinematic storytelling aimed to immerse audiences in a world where the sea meets legend, ensuring the campaign resonated across audiences and brand experiences.
Powered by Global AI-Creative Talent
To realize this vision, we mobilized our diverse, award-winning team of AI artists, guiding the project through every phase—from concept and scriptwriting to AI-enabled visual execution and final delivery. The result was a set of visually rich, emotionally compelling vignettes, unveiled at Cannes Lions 2025, positioning Virgin Voyages not just as a cruise line, but as a storyteller on the high seas.